OUR STORY
Raf was founded in 2019 with a simple idea - Jewelry should never blend in. It should define you.
Built for women who prefer taste over trend. Raf is for those who know exactly who they are and dress with intention. Each piece is designed to sharpen your presence and elevate your confidence without apology.
Meet our founder
Our founder Radhika, a GIA-certified gemologist trained in New York, hails from a family rooted in gemstones. Surrounded by sparkle and craftsmanship. Radhika has an eye for elegance, a heart tuned to design and a soul stirred by fashion. Raf is where it all finds its voice.
Design
Design at Raf is deeply personal. It's inspired by moments, moods, architecture, travel and the kind of women who leave a lasting impression. We love playing with contrasts-delicate meets bold, vintage meets now. Many of our collections have been inspired by exploring the nature, colour and architecture of countries like Italy, Patagonia, Morocco, Mexico and India.
Every piece is designed to feel like it was made just for you.
Craftsmanship
All our pieces are handcrafted in Jaipur with love, precision, and incredible attention to detail. We work with 14K & 18K gold, sterling silver, and ethically sourced gemstones and diamonds.
From first sketch to final polish, everything goes through strict quality checks to make sure you're getting the very best.
Adored Globally
Raf has made its way onto red carpets, into celebrity closets, and across the globe. We’ve been showcased at industry-leading exhibitions like JCK and JIS, and on people who know their style and own it. Raf isn't just a jewelry label-it's a feeling, and it's one that's meant to be shared.